It can be lengthy and expensive for a furniture maker to produce a catalog. First, it is necessary to produce physically the furniture in all versions of color and material to be shown.
Secondly, the furniture needs to be taken to a soundstage and it is necessary to recruit a photographer. Thirdly, in case you ask for photos set in a particular environment, you have to find the locations or to have them built ad hoc in the soundstage.
The company Renato Callegari used to face such a costly expense and such a big commitment of time and logistic effort every year. Our meeting with the founder of the Brescia-based company – with the same name – marked a turning point in this process.
The images of this console bar constitute a test that we were proposed, so as to prove that virtual models and renders can reach a photorealistic quality to the smallest details. Thanks to them, we started our collaboration that led to the production of the complete catalog 2018.
